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The web site states the following, "Gideon Rozen - Of Blessed Memory." We noticed that the web site also stated " Established in 1965 - designed and supervised more than 5000 electro-mechanical projects of various sizes and complexities." It also said " Quality engineering is the company motto. The companys experienced team provides state-of-the-art solutions for every project. Full commitment to quality through compliance with ISO 9001 and IQNET international standards. Projects are domestic as-well as international in the Middle-East,." The header had H.R.V.A.C. as the highest ranking optimized keyword. This keyword is followed by engineering, electro-mechanical, and H.R.V.A.C. international which isn't as urgent as H.R.V.A.C.. The other words hrvac.co.il uses is Air Conditioning System.